Spaten was looking for a better way to position themselves as the authentic German beer. With a little research I discovered they are the original Oktoberfest beer...hmmm. Let's bring Oktoberfest to San Francisco by telling the brand's story through a series of bus shelter posters illustrated by a Bavarian folk artist, on wood harvested in the mountains near his home. Pull on your Lederhose SF, it's time for a Bier.
FORMAT: Bus Shelters, Radio