As a major sponsor of the 2003 World Triathlon Championships, Degree Deodorant commissioned me to create and produce a TV show to promote their commitment to the sport and the amateur athletes who compete. The show ‘Road To Ironman’ went deep inside the lives and psyche of three athletes as they came face to face with the legendary Kona course for the first time to train for the big event. ‘Road To Ironman’ aired on NBC Sports and Bravo.
On race day, we followed the three athletes to produce an 'Update' integration, airing during the NBC broadcast of the 2003 Kona Ironman race.
FORMAT: TV Show, In-show Integration, Event Jumbotron Content