First ascents. First descents. To be the ‘first’ is the ultimate trophy for outdoor adventurers. ‘The North Face Expeditions’ is a five-part TV series, hosted by Sting, that follows The North Face's premier outdoor adventurers as they explore the farthest reaches of our planet. The series followed five historic expeditions giving viewers an inside look at the passion, the determination, and the risk that it takes to achieve the ultimate mountaineering and adventure prize. The series aired over 5 Sundays as a presentation of NBC Sports programing.
FORMAT: TV Series, Print Campaign, In-store Promotion