‘Be an investor’ is a campaign filled with all the pride and optimism of crossing over into a world that was out of reach for many. Transamerica was welcoming the emerging investor by offering a low minimum investment of $50 a month. We created a campaign celebrating the everyman and every woman's desire to provide for their families future. Looking to create a slightly polished reality feel to heighten the narrative, we enlisted director/fashion photographer Albert Watson to apply his black and white signature look to the campaign.
FORMAT: TV, Print