Sierra Mist wants you take take a break...a funny break. The Sierra Mist Creative Lab was developed to give young comedic talent a shot at being noticed. The Lab was designed to be a re-generative branded content producer and mentoring program. Sierra Mist added media muscle for distribution. The Lab teamed up comedy industry pros with emerging Youtube talent to create 'humorous moments' that disrupt the boredom of everyday life–stunts, short films, animation, web series, and music.
Free Beats – live event, pop-up beat box in NY's Union Square
On The Bubble News – 21 episode animated news show
Re-Gifters Anonymous – holiday themed Facebook program
Creative Lab content premiered at the Las Vegas Comedy Festival and Comic-Con, supported by a partnership with Funny Or Die.
FORMAT: Branded Content