Hello to you.

I’m Ron David Walter—aka Hello, Walter, a marketing and entertainment content creator with a passion for shaping stories that connect. Over the years, I’ve built a career as a versatile creative, blending directing, writing, design, and art direction into work that spans long-form television, digital content, and social campaigns. No matter the medium, I’m guided by a belief that storytelling is a timeless, human constant—something that grounds us even as the media landscape shifts around us.

OSBORNE PERSONAL COMPUTER | My first taste of tech — helping market the world’s first “portable” computer (about the size of a sewing machine). I didn’t know it then, but this launched a career built on tracking and telling the story of innovation

OSBORNE PERSONAL COMPUTER | My first taste of tech — helping market the world’s first “portable” computer (about the size of a sewing machine). I didn’t know it then, but this launched a career built on tracking and telling the story of innovation.

SPECIALIZED BICYCLES | Launched the first mass-market mountain bike, helping define an entirely new sport and positioning Specialized as the pioneer of a movement. The campaign didn’t just sell bikes — it introduced a lifestyle and sparked a global c

SPECIALIZED BICYCLES | Launched the first mass-market mountain bike, helping define an entirely new sport and positioning Specialized as the pioneer of a movement. The campaign didn’t just sell bikes — it introduced a lifestyle and sparked a global culture of off-road adventure.

APPLE COMPUTER | I didn’t know it at the time, but working on the launch of the Macintosh II meant I was part of something historic. It was more than a product — it was the beginning of a new way to think, create, and express. Looking back, it chang

APPLE COMPUTER | I didn’t know it at the time, but working on the launch of the Macintosh II meant I was part of something historic. It was more than a product — it was the beginning of a new way to think, create, and express. Looking back, it changed everything. Including me.

SATURN AUTOMOBILES | positioning to marketing, Saturn became more than a car brand — it was a social experiment in trust, community, and American manufacturing pride.

SATURN AUTOMOBILES | positioning to marketing, Saturn became more than a car brand — it was a social experiment in trust, community, and American manufacturing pride.

FOSTER FARMS | Two dirty birds. One mission: become Foster Farms chickens. This comedic campaign was also a commentary on industrial meat — character-driven storytelling with a conscience.

FOSTER FARMS | Two dirty birds. One mission: become Foster Farms chickens. This comedic campaign was also a commentary on industrial meat — character-driven storytelling with a conscience.

POINTCAST | Pioneered push-media with a screensaver that delivered breaking news. Sparked a media frenzy, turned down a $450M offer, and taught us all about hype cycles. A cautionary tale from the dot-com frontlines.

POINTCAST | Pioneered push-media with a screensaver that delivered breaking news. Sparked a media frenzy, turned down a $450M offer, and taught us all about hype cycles. A cautionary tale from the dot-com frontlines.

THE NORTH FACE | Repositioned the brand from elite gear to everyday exploration. From “Expedition Proven” to “Never Stop Exploring,” we built a platform that reshaped product, retail, and storytelling strategy.

THE NORTH FACE | Repositioned the brand from elite gear to everyday exploration. From “Expedition Proven” to “Never Stop Exploring,” we built a platform that reshaped product, retail, and storytelling strategy.

ZIFF DAVIS | At the height of the dot-com boom, I created the brand for ZDTV — the first 24-hour tech network. It later became TechTV under Paul Allen. A bold brand born for acquisition.

ZIFF DAVIS | At the height of the dot-com boom, I created the brand for ZDTV — the first 24-hour tech network. It later became TechTV under Paul Allen. A bold brand born for acquisition.

THE NORTH FACE RETAIL | Led the redesign and nationwide rollout of in-store graphics and signage to align the retail experience with the brand’s new “Never Stop Exploring” positioning.

THE NORTH FACE RETAIL | Led the redesign and nationwide rollout of in-store graphics and signage to align the retail experience with the brand’s new “Never Stop Exploring” positioning.

FOOD.COM | Cybermeals was…fine. But investors wanted more. I renamed it Food.com — staking a claim in the digital food frontier before anyone else.

FOOD.COM | Cybermeals was…fine. But investors wanted more. I renamed it Food.com — staking a claim in the digital food frontier before anyone else.

THE NORTH FACE EXPEDITIONS | Used the expedition budget to produce a five-part NBC Sports series hosted by Sting — uniting retail, film, and cultural relevance. Early proof that content is brand.

THE NORTH FACE EXPEDITIONS | Used the expedition budget to produce a five-part NBC Sports series hosted by Sting — uniting retail, film, and cultural relevance. Early proof that content is brand.

EXPEDIOR | Dotcom madness at its best. Surreal TV campaign. Dada metaphors. Business process meets Bebop Deluxe. A wild ride that said: imagination is the strategy.

EXPEDIOR | Dotcom madness at its best. Surreal TV campaign. Dada metaphors. Business process meets Bebop Deluxe. A wild ride that said: imagination is the strategy.

TRANSAMERICA | Created the $50/month investing idea to open the market to working families. The campaign invited Americans to “Be an Investor.” It worked — emotionally and economically.

TRANSAMERICA | Created the $50/month investing idea to open the market to working families. The campaign invited Americans to “Be an Investor.” It worked — emotionally and economically.

EXPEDITION GEAR FOR THE FEET | Shaped the launch of The North Face trail running line — positioning the brand in high-performance adventure and driving sell-in through print, catalogs, and in-store collateral. The launch expanded the brand’s reach be

EXPEDITION GEAR FOR THE FEET | Shaped the launch of The North Face trail running line — positioning the brand in high-performance adventure and driving sell-in through print, catalogs, and in-store collateral. The launch expanded the brand’s reach beyond mountaineering into the fast-growing outdoor endurance market.

EMBARK.COM | Rebranded from ‘College Edge’ to ‘Embark’ reflecting a mission that goes beyond college to career counseling and life guidance. A brand built to support every step into the future.

EMBARK.COM | Rebranded from ‘College Edge’ to ‘Embark’ reflecting a mission that goes beyond college to career counseling and life guidance. A brand built to support every step into the future.

BELIEVE IN TECHNOLOGY? | A short film and early internet-era cautionary tale that asked a simple question with complicated answers. Released at the dawn of digital optimism, it explored how a tool meant to unite us could just as easily divide — or de

BELIEVE IN TECHNOLOGY? | A short film and early internet-era cautionary tale that asked a simple question with complicated answers. Released at the dawn of digital optimism, it explored how a tool meant to unite us could just as easily divide — or devour — us.

DEGREE DEODORANT | Produced The Road to Ironman — a documentary for NBC Sports tracking three amateurs as they trained for Kona. A brand alignment with grit, performance, and possibility.

DEGREE DEODORANT | Produced The Road to Ironman — a documentary for NBC Sports tracking three amateurs as they trained for Kona. A brand alignment with grit, performance, and possibility.

THE NORTH FACE | Led the creation of a global content library for the trail running launch with elite athletes on location in Namibia. Captured raw, stunning visuals that embodied endurance and exploration — powering catalogs, collateral, and marketi

THE NORTH FACE | Led the creation of a global content library for the trail running launch with elite athletes on location in Namibia. Captured raw, stunning visuals that embodied endurance and exploration — powering catalogs, collateral, and marketing materials that brought the new line to life.

WHOLE FOODS MARKET | Rooted in Values — a brand documentary tracing the origins and growth of Whole Foods Market, created to inspire new recruits by showcasing the company’s mission, culture, and commitment to community, and sustainability.

WHOLE FOODS MARKET | Rooted in Values — a brand documentary tracing the origins and growth of Whole Foods Market, created to inspire new recruits by showcasing the company’s mission, culture, and commitment to community, and sustainability.

EA GAMES | From Russia With Love — the first James Bond video game featuring Sean Connery’s likeness. To build anticipation, we created Clayworth Academy, a fictional elite spy school that trained the next generation of agents.

EA GAMES | From Russia With Love — the first James Bond video game featuring Sean Connery’s likeness. To build anticipation, we created Clayworth Academy, a fictional elite spy school that trained the next generation of agents.

STOUFFER’S | During Dinner was a digital-first comedy experience with ABC Family. It made mealtime fun again — one of the internet’s earliest examples of branded entertainment that worked.

STOUFFER’S | During Dinner was a digital-first comedy experience with ABC Family. It made mealtime fun again — one of the internet’s earliest examples of branded entertainment that worked.

LEAN CUISINE | Created “Kate the Wellness Coach” — a voice of common-sense health and humanity. A character-first approach to rebranding dieting culture.

LEAN CUISINE | Created “Kate the Wellness Coach” — a voice of common-sense health and humanity. A character-first approach to rebranding dieting culture.

SIERRA MIST | Regifters Anonymous was a holiday campaign built around Facebook’s early Gift Shop feature — turning the act of regifting into a social experience.

SIERRA MIST | Regifters Anonymous was a holiday campaign built around Facebook’s early Gift Shop feature — turning the act of regifting into a social experience.

SIERRA MIST — ON THE BUBBLE NEWS | Animated. Irreverent. Cross-platform. This 20-episode show mixed comedy and commentary with retail tie-ins and early multi-channel distribution.

SIERRA MIST — ON THE BUBBLE NEWS | Animated. Irreverent. Cross-platform. This 20-episode show mixed comedy and commentary with retail tie-ins and early multi-channel distribution.

SIERRA MIST COMEDY LAB | Before YouTube ruled comedy, we launched one of the first digital-first branded comedy platforms. It gave young comics their shot — and Sierra Mist some real cultural currency.

SIERRA MIST COMEDY LAB | Before YouTube ruled comedy, we launched one of the first digital-first branded comedy platforms. It gave young comics their shot — and Sierra Mist some real cultural currency.

PEPSI REFRESH PROJECT | No Super Bowl ad. Just real grants to real people. I led video crews documenting grassroots change across America. A risky pivot to brand purpose. Respect.

PEPSI REFRESH PROJECT | No Super Bowl ad. Just real grants to real people. I led video crews documenting grassroots change across America. A risky pivot to brand purpose. Respect.

NEWS REPUBLIC | Created and launched a bipartisan social campaign to spark conversation — not outrage. Helped position the platform for its eventual acquisition by ByteDance.

NEWS REPUBLIC | Created and launched a bipartisan social campaign to spark conversation — not outrage. Helped position the platform for its eventual acquisition by ByteDance.

RECOLOGY BETTER AT THE BIN | When China stopped taking global recyclables, Recology stepped up. I created an instructional campaign featuring Kathryn Kellogg to empower smarter habits citywide.

RECOLOGY BETTER AT THE BIN | When China stopped taking global recyclables, Recology stepped up. I created an instructional campaign featuring Kathryn Kellogg to empower smarter habits citywide.

FORD x AMERICAN IDOL | Developed storylines for on-air integrations featuring Idol contestants and Ford vehicles — proving broadcast content could also drive brand narrative.

FORD x AMERICAN IDOL | Developed storylines for on-air integrations featuring Idol contestants and Ford vehicles — proving broadcast content could also drive brand narrative.

RECOLOGY ART TRUCK | Painted by Sirron Norris and SF students, the mobile art truck toured schools and streets — educating residents on recycling with creativity and heart.

RECOLOGY ART TRUCK | Painted by Sirron Norris and SF students, the mobile art truck toured schools and streets — educating residents on recycling with creativity and heart.

UBER + RAINN | Amid scandal, we partnered with Uber and RAINN to create mobile-optimized videos that addressed passenger and driver misconduct. Serious, thoughtful, and behavioral-change focused.

UBER + RAINN | Amid scandal, we partnered with Uber and RAINN to create mobile-optimized videos that addressed passenger and driver misconduct. Serious, thoughtful, and behavioral-change focused.

RECOLOGY SAFETY | Revamped safety training for 350 trucks with real employees guiding peers on life-saving procedures. Gritty, honest, and grounded in trust.

RECOLOGY SAFETY | Revamped safety training for 350 trucks with real employees guiding peers on life-saving procedures. Gritty, honest, and grounded in trust.

WHITE HOUSE — UNITED WE STAND | Five days. One anthem. Four vignettes. Produced a video series for Biden’s 2022 summit against hate-fueled violence. Real heroes. Real urgency.

WHITE HOUSE — UNITED WE STAND | Five days. One anthem. Four vignettes. Produced a video series for Biden’s 2022 summit against hate-fueled violence. Real heroes. Real urgency.

UCSF | Pain is universal — but until Dr. David Julius, its biology was a mystery. His Nobel-winning discovery of pain receptors reshaped science and redefined the way we understand the human body.

UCSF | Pain is universal — but until Dr. David Julius, its biology was a mystery. His Nobel-winning discovery of pain receptors reshaped science and redefined the way we understand the human body.

MYOVANT SCIENCES | Created a social video campaign that put real conversation at the center. More than awareness, it reframed prostate cancer support as a community — helping shift perception from silent struggle to shared strength.

MYOVANT SCIENCES | Created a social video campaign that put real conversation at the center. More than awareness, it reframed prostate cancer support as a community — helping shift perception from silent struggle to shared strength.

UCSF & ZSFG | A 50-year partnership worth celebrating. We created the commemorative film with UCSF to honor a legacy of equity, care, and innovation.

UCSF & ZSFG | A 50-year partnership worth celebrating. We created the commemorative film with UCSF to honor a legacy of equity, care, and innovation.

UCSF | Dr. Jennifer Doudna helped unlock CRISPR — a revolutionary tool that allows scientists to edit the very code of life. Her discovery has opened the door to curing genetic disease, reshaping agriculture, and reimagining what’s possible in scienc

UCSF | Dr. Jennifer Doudna helped unlock CRISPR — a revolutionary tool that allows scientists to edit the very code of life. Her discovery has opened the door to curing genetic disease, reshaping agriculture, and reimagining what’s possible in science. It’s a breakthrough that earned her the Nobel Prize.