For 2016 Fashion Week, Ford partnered with Refinery 29 to enlist popular Youtube fashionistas to test drive the Ford Fusion while preparing to attend Fashion Week. GTB sent me along to chaperon the Ford brand integration in the video storylines created by the Youtubers. Jeez. Youtubers have a bit to learn about working with brands. Hats off to the folks at GTB for sending me along.
FORMAT: Influencer Campaign