NEVER STOP EXPLORING
Re-brand The North Face. Wow. This was a dream assignment. The North Face was facing stiff competition from emerging brands in a rapidly growing category and needed to secure their position as the industry leader while appealing to a broader audience. My new positioning – Never Stop Exploring. The line re-energized the brand, aligning all the marketing into a cohesive and inspiring brand narrative that is inclusive while supporting The North Face premiere mountaineering position. Rewarding to see the line live on for years.
FORMAT: Brand Positioning, TV Series, TV, Print, Outdoor Campaign, In-store Visual Program