MYOVANT SCIENCES: Prostate Cancer Support

1 in 8 men will be diagnosed with prostate cancer in their lifetime, a concerning statistic. Myovant Sciences, a pharmaceutical company specializing in reproductive diseases, approached us with a bold task - to create a series of videos that would inspire men to open up about their struggles and overcome their reluctance to seek support when dealing with prostate cancer. Our goal was to maintain authenticity and avoid making it seem like a product endorsement. We began by conducting extensive research and interviewing men, which helped us develop a comprehensive series story guide that served as our production bible.

Story Concept | Research | Story Guide | Video Direction | Editorial & Motion Design