FOSTER FARMS: Foster Imposters

I got into this campaign in its second season running as art director while at Goodby Silverstein & Partners. Great scripts from Bob Kerstetter, and a really fun commercial shoot with the chicken puppets. Great example of the enduring power story and character bring to an advertising campaign. FOX approached the client proposing a TV series based on the two dirty birds, Foster Farms passed on the offer. Begs the callout - did Goodby Silverstein miss an early branded content play? Yes!

Campaign Story Concepts | Art Direction