UCSF: 2022 Medal Awards
The UCSF Chancellor Medal Awards is a prestigious honor to receive. The award ceremony celebrates each recipient with a short film telling their life story, culminating in their achievement being recognized. For the 2022 awardees, the UCSF internal production team brought Kontent in to help shape the films storylines and design. We started by researching and interviewing each of the awardees. From there we created a ‘Series Story Guide’ that included: bios, three act structure and interview guide for on set. All designed to streamline the production and editorial process.
Story Direction | Research | Story Guide | Editorial & Motion Design
The Black Caucus
We honor three Black men who co-founded the Black Caucus in May 1968 to advocate for equal opportunity and treatment at UCSF. The janitors strike they organized was a catalyst for institutional change that resulted in improved recruitment and retention of historically underrepresented faculty, staff and students. Current leaders of the Black Caucus strive to uphold the legacy of its founding members.
Health Care Leader
We salute an influential national leader dedicated to improving the health and care of older adults. Her contributions include serving as CEO of the American Geriatric Society and president of the AARP and advancing holistic care for seniors in San Francisco. She led a pioneering a program that made it possible for older adults to receive comprehensive medical and social services at home instead of a nursing home. This program is now a federally established Medicare benefit that has been replicated in 31 states.
Prize-winning Scientist
We recognize the accomplishments of a UCSF scientist who has contributed to the understanding of key mechanisms of how people sense heat, cold and touch. His work epitomizes the very best of UCSF science, using his curiosity about the natural world to remarkable success. His award-winning work confirms the importance of basic research — work that strives to understand the basic underpinnings of human physiology — to ultimately advance health.