TNF: Expedition Gear For The Feet

Introducing exploration gear for the feet. The North Face, in their own words, wanted to "come down from the mountain" – offer explorers and weekend adventures more accessible products. The product line included clothing along with footwear. I created the launch marketing program and materials – ads, outdoor, product line catalog and sales rep sell-in kits. All integrated with the ‘Never Stop Exploring’ brand positioning.

Launch Strategy & Concept | Creative Direction | Art Direction & Design | Client Management