CHALLENGE
Not just another German beer, authentic Bavarian beer. Spaten was looking for a better way to position themselves as the authentic German beer.
THE IDEA
Play off their Bavarian heritage. The recipe included two parts authenticity (the woodcuts and Bavarian folk art style) and one part fun (heck, it’s beer). They are the original Oktoberfest beer so why not use original Bavarian styling.
FORMAT
Out Of Home - bus shelter campaign
PROGRAM OVERVIEW
BUS SHELTER
Spaten Beer
BUS SHELTER
HELLO, WALTER
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