On The Bubble News: Sierra Mist

20 episode animated news show produced for Sierra Mist to be distributed across multiple platforms including online, mobile, ITV and a customized news widget all supported by offline media and retail promotions.

1. •3 million uniques in 3 months
   

2. •25 minutes average time spent with content
   

3. •$250k in value added media
   

4. •350 million media impressions (paid and pr)

1. •‘On The Bubble News’ microsite
   

2. •20-episode animated series
   

3. •YouTube channel page
   

4. •Comic-Con panel discussion with series creators and talent
   

5. •Advance character seeding to animation fans
   

6. •Content to fill out the backstory of the series location and characters
   

7. •Myspace and Facebook presence for the characters
   

8. •Website for the community college
   

OPPORTUNITY

The Sierra Mist target consumer is the animation generation – they grew up with the format, and animation is consistently among the top television shows they watch. They are also voracious consumers of topical, entertainment news.

Drive awareness and create brand equity in a relevant way for Sierra Mist among the 18-24 year consumer target.

THE IDEA

‘On the Bubble News’ – an animated news show that combines both formats into one unique package. The show is about an Internet newscast (32 episodes) that is falling apart and barely makes it on the air each week.  Why?  Because the team is a group of tech-savvy kids who produce the show out of Middle Town Community College (a small town somewhere in America).  It is something they decided to do on their own, and the result is a fresh and funny take on the news. 

A unique creative team was assembled around ‘On the Bubble’ featuring Adam de la Peña, who produces Code Monkeys for G4, and has written for Jimmy Kimmel, the Man Show, and animation studio Worldwide Biggies, alongside a multicultural cast of voice talent.