OVERVIEW

Whole Foods Market found themselves perfectly positioned when the ‘foodie movement’ hit full stride. Their stores were suddenly crowded with customers who had very little knowledge of the brand’s heritage. I was asked to tell that story. What I discovered was a brand rich in stories from the employees to the Ranchers, Farmers and Food Artisians whose products are sold in the store. Those stories where told in print, in-store video and radio.

PROGRAM ELEMENTS

1. •  Brand story video
   

2. •  Print ads featuring food producers
   

3. •  Videos featuring food producers
   

4. •  Radio campaign
   

Brand Ad

Artisan Farmer Ad Series