BUSINESS CHALLENGE

Not just another German beer, authentic Bavarian beer.

Spaten was looking for a better way to position themselves as the authentic German beer.

THE IDEA

Play off their Bavarian heritage. The recipe included two parts authenticity (the woodcuts and Bavarian folk art style) and one part fun (heck, it’s beer). They are the original Oktoberfest beer so why not use original Bavarian styling. The client was so excited by the concept that he got one the phone to his guys in Germany and had them send over some wood from Bavaria.

It was an exciting afternoon when the crate of authentic Bavarian wood was delivered.

FORMAT

Bus shelter campaign